ABOUT
I'm an LA based PHOTOGRAPHER + branding DESIGNER who believes in the power of living a mindfully balanced life.
My path has been one of taking risks, transformation, and allowing things to shift. But one thing has always remained the same throughout my life, I’ve always been naturally drawn to light and how it waltzes with details. I've figured out that I vibrate my highest when I consciously fill my life with beauty - whether it be warm glowy light, smells, tastes, interiors, clothes, music, books, you name it. For me, it’s all just about paying attention to the beauty in the details and sharing them with you.
I've discovered that my mission is to bring beauty to the world; to be fully authentic with my gifts and my individual impact. And once I've gotten through something, my intention is to help others through it.
There have been some rough edges from my past that I needed to come to peace with to let my inner light shine through. It’s important for me to relate to others that I understand how it feels to struggle financially, to be bullied, to lose people I love, for my big exciting dreams to completely shatter, for people close to me to doubt me and not support me, etc. But this has given me perspective for those that are having a hard time in life, and gave me the desire to help others.
Which is why I’m so excited to share with my students all of the strategies and the step-by-step process it took for me to get to this point in my career. I want to help you to stop undervaluing yourself and understand your value. My intention is for it to save you from making the same mistakes, and save you a lot of time, money and help you become a stronger creative entrepreneur over all from the resources I provide here.
FINDING INSPIRATION FROM
Slow mornings, long walks, a soothing ceramics class, good skincare, spicy margaritas, witty banter, simple joys, travel with friends, Youtube, discovering new local cafe's and beautiful interiors.
my philosophy
To inspire and empower creative CEO's to live the creative and abundant life they truly desire.
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh. Viral edison bulb literally squid bespoke YOLO, drinking vinegar gentrify kitsch kale chips la croix disrupt hell of tumblr. Af chartreuse prism yr synth pork belly trust fund umami. Trust fund gluten-free scenester PBR&B hot chicken.
LOVES: discovering new youtubers, book club, planning my next travel adventure and beach walks with jack
Years ago I never thought I'd have the strength or confidence to be a creative entrepreneur.
Just a few years ago you could have found me feeling pretty exhausted from working 8 hour days on my feet as a waitress for 13 years.
I had worked two serving jobs while in full time design school and saved all my money. After I graduated with a BFA in Graphic Design, I decided to ditch everything I owned to move to London to work at a design studio. Living abroad was a wonderfully inspiring experience. But after my visa expired in the UK, I was heart broken that my big exciting dream of living in London didn’t work out long term like I hoped.
So I returned to the States with nothing but great memories, and a pair of extremely worn Doc Martins. Having had ditched everything, I had no car, no bed and just whatever had fit in my suitcase. I felt lost for quite a while after my return. I had many identity crisis freak outs for several years to follow. I didn’t know what I wanted to do, or where I belonged. So I went back to doing what I knew best, being a waitress in a small brewery in a small town.
I made decent money as a waitress, but it felt soul killing to only be doing a job for the money. I knew I had so much more to offer the world through my skills and creativity! Then one day I got fired, I had never been fired in my life. And that same day one of my dearest friends passed away from cancer. This all hit me at once. Losing a friend like her was one of the toughest things I've ever experienced, but also one of the main reasons I now live for my passions. I'm a firm believer that your power is hidden in your pain, and your pain becomes your purpose. Losing her the same day I got fired was a major turning point for me. It was then that I decided that I was going to push myself out of my comfort zone and go for being a full time creative. It was then that I made the promise to her and myself that I would live my life the way she would have if she could have. Because of Joanna, I've found my purpose.
"People see me now and never would assume all of the hurdles it took for me to get to this point. I didn't wake up like this. There's no investors, rich parents, or sugar daddy helping me along. I just had to make choices. It has taken work."
AT A GLANCE
YOU SHOULD PROBABLY KNOW
spicy margaritas and guacamole = happy dance
just a little obsessed with my dog, jack (the gentleman)
Traveling + exploring new places is my thing.
i splurge on skincare, books, candles and plants
All about
Freedom, personal development, travel + exploration, enriching myself mentally + spiritually, idea parties, beautiful design in all forms, art + timeless style.
NOT ABOUT
Hustle culture, artificial people, surface-level conversations, small talk, the latest trends, typical LA mean girls, haters, gossip + comparison.
agree? we're probably a great fit.
Inquire About Your Project
let's make some magic
Pull up a chair, grab some tea or coffee, and let’s chat!
the course
Check out The Photo Biz Lab to see if it's the right fit for you.
1:1 mentorship
1:1 mentorships are also available if that's more your style.
studio services
Photo + branding services that specializes in beauty, fashion, lifestyle, and wellness brands.
