the scale to success bundle
CREATIVE CEO ACADEMY
The Pricing Lab, The Contract Lab, The Booked & Profitable Photographer, and From Burnout to Boss joined together to help you find, get and keep your dream clients that respect you, your time and your work so you can take your photography business to the next-level!
Copywriting for Entrepreneurs
Ready to sell, scale, and level up
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt wisi enim ad minim veniam, quis nostrud exerci tation. Based in New York City & Los Angeles, available for travel.
what we do
the course results
I finished the course all in one day after signing up, and it's already been a huge eye opener! I'll be referring back to it over and over again. The information Kelly shares is exactly the gate-kept things that go unspoken, and I'm so grateful she's sharing it. This course is jam packed with priceless information that's beautifully organized, allowing it to be shorter and ultimately easier to navigate and reference. I invest a lot in my education and have heard from a handful of different educators, and Kelly's approach is by far the most streamlined I've encountered.
- Renata
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
what if i told you that...
After completing this course bundle you can:
let's be real.
wouldn't it be amazing to...
Retain long-term relationships with your dream clients that respect you, your time and your work.
Have systems in place to make you more consistent income and scale your profits while doing what you're passionate about.
Know exactly where to find and get your dream clients and exactly what to say to them throughout your outreach and pitching process.
Stop stressing over pricing your licensing and usage rates, and feel more confident.
Know the best way to deal with low-budget project requests, ghosting and/or rejection of your service.
Make more money than you ever thought was possible while doing less work i.e. work with 1 big client instead of 10 little ones.
Demolish your imposter syndrome because you have legit contracts to send to your new exciting deals with big brands or your dream clients.
Be far less overwhelmed and have a better work/life balance instead of feeling burnt out constantly.
Feel confident in taking on bigger budget projects.
Know all the best practices and do's and don'ts of working with brands.
learn exactly how to find and reach out to the targeted decision makers at the brands you want to work with, know exactly what to say and how to handle intro calls with them, as well as how to price your offerings and know exactly what your contracts with clients, freelancers, and business partnerships should include to help you grow a legit and profitable business, all broken down for you into simple and easy to follow steps.
By someone who’s learned a lot through years of trial and error. Someone who knows what works and what doesn't and has gained loads of knowledge from learning on their feet in the photography industry.
i've created photo + motion for:
I'VE CREATED PHOTO + MOTION FOR:
the course results
This courses was one of the better photography courses I’ve taken! It's a game changer for any photographer looking to work with brands. I actually watched it all the way through twice, and I’m already referencing it a lot for my business. There is a plethora of information about finding clients, how to pitch to them, and how to handle the initial calls and interactions.
I also really value the licensing section, as this seems to be a very gate-kept, confusing area of commercial photography. Kelly’s approach was laid out in a simple way that I feel will be easier for both me and clients to work with. Overall, I definitely suggest this course for anyone that is looking to take their commercial photography business to the next level!
- Katy
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
So are you...
Wondering why you're not attracting your ideal clients to your business?
Wondering how you can start attracting more clients so you can go full-time in your photography business?
Not sure how to guide client calls confidently and ask the right questions to land the job?
Ready to finally work with your dream brands and make consistent income?
Desiring to work with brands with bigger budgets in the $5,000-$20,000+ range. i.e. working with 1 big client instead of hustling for 10 little ones.
Overwhelmed and/or embarrassed for guessing when it comes to licensing and usage rates and setting your pricing?
Ready to finally stop getting ghosted or dealing with clients that don't respect you, your work or your time?
Constantly wondering if you're undercharging?
Feeling less than totally confident with the process of sending contracts to your dream clients?
Feeling nervous about the idea of entering into a business partnership or hiring freelancers to grow your business.
Feeling totally lost when it comes to knowing your numbers and scaling your profits?
Wondering how to respond to low-budget requests or how to handle rejection of your service?
if so, then keep reading...
Feel confident with taking on bigger budget projects and ACTUALLY working with your dream clients consistently.
Stop wondering if you're undervaluing your work
Finally feel confident when pricing for licensing and usages rates
Raise your rates with confidence so you can work less and make more
Have a streamlined and easy process for pricing new clients so they will book you FAST.
Finally feel confident when sending your contract to your dream clients.
Hire your dream team and hustle less while working with bigger budgets in the $5,000-$20,000+ range.
Invest in better equipment to help you create even better work or work out of your dream photography studio
Feel LEGIT and solid in your business and pursue your dreams with more momentum and confidence.
how would it feel to...
the course results
I must admit, I was hesitant at first to purchase a course especially while on a budget. These days you’re never really sure what you’re signing yourself up for. I decided to give it a shot and signed up for The Bundle. As someone who’s been working freelance for a while, but have not been able to do it full time, I was curious to learn specifically (in my field of passion) what steps I could take to strengthen my future as a small business. I took the courses back to back and the information I learned in each of the courses were invaluable. I hope to learn more from Kelly and am so thankful to have come across her content. Yes money spent, but money spent well for your own future and no one else’s. Thank you again.
- MJ
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
I can confidently say that I know all the steps to help you gain confidence AND momentum in your photography business. If you're willing to commit 8 hours to learn what I have to teach you in this course bundle, I promise it will be worth it for your business and your life!
In this course I'm sharing how I was able to go from being a struggling server/bartender for 13 years to running a 6-figure photography business where I've created for Sephora, Target, Ulta, CVS, Neiman Marcus, and Nordstrom brands, among many other beauty, fashion, and lifestyle companies.
it's possible to finally take your biz to the next-level
How To Accurately Set Your Day Rate and Rush/Weekend Hourly Rates
Simple Strategies For Pricing For Licensing and Usage
How To Charge For Production and Post Production Time
The Easiest and Effortless Ways To Collect Payments From Clients
Everything A Highly Effective Pricing Proposal Should Include
How To Create A Pricing Proposal That Gets The Client To Book FAST
How To Leverage Licensing And Usage Costs To Your Advantage
How To Raise Your Pricing Successfully WITHOUT Losing Clients and Not Turn Off New Clients
How To Overcome Pricing Objections Gracefully With Done-for-you Emails With Exactly What To Say
How To Navigate Different Client's Budgets
How To Set Up Long Term Retainer Relationships That Help You To THRIVE
Top 3 Secret Pricing Strategies To Help You Create Long Term Success In Your Business
EVERYTHING YOU'LL LEARN
Everything I teach in the course is all from experience, so I know what works and what doesn’t from learning on my feet through years of trial and error. This is your opportunity to start living the life of a successful creative CEO.
The importance of setting up an LLC
Tips for hiring your freelance team
5 steps to getting set up legally as a photographer
How to open a business bank account
The pros + cons of being in a business partnership
The types of insurance you'll need
Top tips for business partnerships
Building your team and finding your people
Overview of a Business Partnership Contract Agreement *Total Value $500+
Overview of a Client Contract + Retainer Contract Agreement *Total Value $500+
Overview of an Independent Contractor Contract Agreement *Total Value $500+
Overview of a Partnership Dissolution Contract Agreement *Total Value $500+
How to discover your profitable niche
Knowing who you are marketing to
Understanding your branding and your clients
How to build a strong portfolio
How to put together a powerful and intentional test shoot
Social media marketing
How to discover your Unique Selling Proposition
Building your professional website
Highly effective website examples
Aligning your website and social media feed
Client turn offs and website mistakes to avoid
SEO optimization
How to make a map of an ideal client experience
What your welcome pack should include
Questions to ask on intro calls with the potential client
Structuring our your offerings and packages
Creating space for add-ons and upsells
Scheduling the kick off call
Questions to ask on approval calls before the shoot
Putting together a professional call sheet
Outsourcing tips
Best practices when working with brands
How to under promise and over deliver
Staying organized
Where to find and get clients
Promoting your portfolio in photographer directories
Your outreach and pitching strategy
How to find the decision markers email addresses
Common mistakes when pitching
The perfect pitch script
The perfect follow up script
Outreach productivity hack
Knowing your numbers inn order to scale profits
Goal setting and money mindset
Invoicing and payment system automation
Tracking your income, profits, expenses and mileage
How to save your 30% freelancer tax the easy way
How to make sure the client respects you, your time and your work
What to include in your welcome pack
How to set business hours
Dealing with low-budget project requests, ghosting &/or rejection of your service
How to handle rushed timelines
How to handle pushy clients
how to handle reshoot & refund requests
How to handle requests for RAW or PSD files
How to handle negative feedback
Client red flags to watch out for
Productivity hacks and boundaries
the course results
The course itself is detailed and straightforward, with many practices that I think all creative entrepreneurs should implement in their lives. Just going through the course has already shifted my mindset. As someone who is struggling to make the leap to being a full-time creative, the course has helped me to devise a concrete game plan to make that goal achievable.
- Jessi - Los Angeles
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
THE SCALE TO SUCCESS BUNDLE
includes all the templates, tools and resources you need to take your photo biz to the next level.
What's included
DETAILED VIDEO TRAININGS
is it right for you?
This course is for you if...
You are a commercial, product, beauty, fashion or lifestyle photographer.
You have no idea how to make consistent income in your photography business.
You have no idea what professional photographers actually charge, and you constantly wonder if you're undercharging.
You’re tired and embarrassed of guessing when it comes to licensing and usage fees, and setting your own professional pricing.
You’ve landed your first few jobs and now you want to kick things up a notch and go full time into photography.
You feel like you’re stuck in a rut of working constantly but not getting anywhere near your goals.
Professional contracts overwhelm you, and you're not sure what your contract should include.
You’re tired of hustling non-stop for a lot of small budget clients, and want to grow your team so you can take on bigger budgets in the $5,000-$20,000+ range.
you're in the right place!
the course results
From someone who is coming from Jamaica 🇯🇲 and clueless about how the commercial/advertising industry works here. Your courses gave me the confidence to step into the U.S. space. Additionally, you helped me to understand my value, and worth. Your content was very relatable and I love how clear you were and cut straight to the point! I am truly grateful to you! Your course was just in time!!!
- Nicholas
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
By the end of this course
YOU WILL have:
Clarity on your profitable niche and how to market yourself to your ideal clients, and where to reach them
A Professional and effective website that attracts your ideal clients consistently
A highly effective client acquisition system that brings in consistent and exciting work with your dream clients
The confidence with knowing exactly what your pricing is and how to send a highly effective pricing proposal to your ideal clients so they act FAST.
Boss energy with pricing effectively for licensing and usage.
More confidence on phone calls with new clients and know exactly what questions to ask them, and how to guide the conversation.
A serious plan for how to raise your pricing successfully without losing clients, with done-for-you emails.
Confidence with knowing how to effectively respond to pricing objections.
Successful strategies to set up long-term retainer relationships with your ideal clients for the long term.
Downloadable done-for-you contracts saving you $2,000+
The confidence and security with knowing exactly what your contracts should include.
Boss energy with hiring freelancers to grow your business and take on bigger budgets in the $5,000-$20,000+ range.
More confidence with entering into a business partnership and knowing exactly what to do to set one up.
A serious plan for how to set up your business to be legit with an LLC, insurance, contracts, and a team.
the course results
"Kelly really does a clear job at guiding you through the 'not so discussed' aspects of the photography world by providing resources and tools for you to enhance your business - and even more so yourself."
- José - Costa Mesa
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
so, IF YOu'RE READY TO:
Stop wondering if you're undervaluing your work
Feel more confident when pricing for licensing and usages rates
Feel confident with taking on bigger budget projects and ACTUALLY working with your dream clients.
Feel LEGIT and solid in your business and pursue your dreams with more momentum and confidence.
Stop feeling imposter syndrome or overwhelmed during onboarding with new clients.
Finally feel confident when sending your contract to your dream clients.
Hire your dream team and hustle less while working with bigger budgets in the $5,000-$20,000+ range.
Raise your rates with confidence so you can work less and make more
Have a streamlined and easy process for pricing new clients so they will book you FAST.
this is your chance!
what happens when you sign up?
I’m sharing how I was able to go from being a struggling server/bartender for 13 years to running a 6-figure photography business where I've created for Sephora, Target, Ulta, CVS, Neiman Marcus, and Nordstrom brands, among many other beauty, fashion, and lifestyle companies.
sign up on the shopping cart
First fill in your name and email information which will be the same email used to access the course. Then fill in your payment information.
get your registration email
You'll receive your welcome and registration email with your log-in information.
immediately access the full course
Once you log into your teachable account, you'll get access to all the course materials, resources and tools so you can get started and see results today!
hello there!
I’m kelly robyn. photographer. designer. educator. creative ceo. mentor.
Hi, I'm Kelly Robyn. I help photographers make their business dreams a reality by building a solid business for game-changing results. I've created for Sephora, Target, Ulta, CVS, Neiman Marcus, and Nordstrom brands, among many other beauty, fashion, and lifestyle companies.
I created this course bundle to empower you on your creative entrepreneurship journey, to help you take action towards achieving your ambitious goals and to give you the tools and resources you need to succeed. My goal is for you to shoot off like a rocket after this course!
I was server/bartender barely surviving on tips, constantly worried about paying my rent + bills.
I desired a life where I could do what I loved, while having the freedom to travel but I felt nowhere close to any of this.
I felt like I was wilting inside at my serving job because I wasn’t expressing my creative gifts with the world.
I idealized entrepreneurship, but I was afraid of it because I didn’t think I had the confidence or was too shy to run my own business
before 2016
My life
now these days...
My current reality is much different:
I’ve been a self employed photographer since 2016, and have consistently made 6 figures since 2018.
I’ve shot for Sephora, Ulta and Target brands, as well as many other incredible fashion, beauty, and lifestyle companies.
I love that I have the freedom to create my own schedule and work with my dream clients.
I also live in my dream apartment just 3 blocks from the beach in beautiful Santa Monica, California.
if I can do it,
SO CAN YOU.
And I want you to know that
the course results
Kelly does an amazing job at making sure that the course is direct and to the point. There are so many small details explained that are usually gate-kept. Before this course, I was struggling and finding myself going in circles. Now, I feel ready to network with others in my niche and book photoshoots.
- Alesan - Los Angeles
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
Frequently Asked Questions
A. Oftentimes in this business, you don’t know what you don’t know! So how can you ask the questions or google what you don’t even know to ask ahead of time? Everything I teach in the course is all from experience, so I know what works and what doesn’t from learning on my feet through years of trial and error.
Are you willing to wait years to figure out all the answers to what I teach you right now? Or do you want to hit the ground running to hit your goals faster than I did?
I started making 6 figures in my business within the first 2 years but it’s possible for you to do it even faster with this course. I went full time into my photography business in 2016, and I’ve been making 6 figures consistently since 2018. In 2019 I also manifested my dream photography studio and turned it into a source of passive income for my business, now imagine the possibilities for yourself.
Q. Can’t I just google all the answers to what you teach?
A. This is a course for students that already understand photography, but want to learn how to build an online business so they can do photography full time. This course does NOT teach you how to use your camera, lighting, or editing programs.
Q: Does this course teach you how to do photography?
A. That is entirely up to you, your current schedule and the amount of time you wish to dedicate to the material. This is a mini course so you could finish it in just 4 hours. However, once you've enrolled you have lifetime access to the course. So it will always be available for you to reference.
Fun Fact: I actually still have courses that I signed up for 5+ years ago that I still revisit and use as a resource guide sometimes. Plus - when you enroll right now, you get LIFETIME ACCESS, plus automatic access to all future updates.
Q: How long will it take me to complete the coursework?
A. This is a completely self-paced online course - you decide when you start and when you finish. Even if you don't have time to go through all of the course content as soon as you enroll, you'll have lifetime access (as well as be 'grandfathered' into all future updates!)
Q: When does the course start + finish?
A. Due to the digital nature of the course (and our confidence that you will LOVE the program) NO refunds will be issued, under any circumstances. Please make sure that the course feels like a good fit for you before enrolling.